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“Wine Culture is Why, What, Where, When, With Whom, How and How Much to Drink.”

WHY DRINK WINE

• Today the Newer Generations Are Getting Into Wine at a Younger Age and Learning a In Depth Appreciating.
• Wine Culture Has Blossomed or Evolved Over the Years, Decades and Centuries.
• When and Why We Drink Wine For Assessment.
• Drinking Wine Critically vs. Enjoyment.

• REASONS TO DRINK WINE
  • To Quench Thirst   |   Potential For an Enhanced Experience
  • Arrival of a Friend   |   Departure of Someone
  • As a Food Course   |   To Evoke Cleverness
  • To Remember   |   To Forget
  • Excellence of the Wine   |   Just to Get Drunk
  • Intellectual Pleasure   |   Sensual Pleasure
  • Social Lubricant   |   One’s State of Thirst
  • Any Other Reason
  • ~International Drink Wine Day~ (Feburary 18th.)

• DEMYSTIFYING PROCEDURE~ ~Let Wine Bring Your Friends and Loved Ones Together.~
  • “When Drinking For Pleasure Wine Can Be Used as Social Lubricant.  After a Mention to the Wine Enjoyment Factors and Remarks On a Wine Character the Conversation Should Move Onto Topics Regarding Real Life. Wine Brings People Together But Shouldn’t Be the Basic of What’s Talked About In Non-Wine Events. Seem More Interesting.”

“To Me an Empty Bottle of Wine Means More Than a Full Bottle.  If Shared Correctly it Represents an Experience or a Shared Encounter Took Place With a Friend.”

WHAT KIND Of WINE To DRINK

• WHAT WINE To DRINK
  • Aged Wine   |   Aromatized Wine
  • Blending Wine   |   Botrytis Wine
  • Dehydrated Wine   |    Distilled Wine
  • Fortified Wine   |    Natural Wine 
  • Orange Wine   |   Oxidative Wine
  • Sweet Wine   |   Rose Wine
  • Sparkling Wine   |   Table Wine

“When Drinking Wine I’m Not Always Seeking Out What I Like or What Pleases Me.  A lot of the Time I’m Seeking Out What Will Enlighten Me.”

• WINE & PHILOSOPHY? “Does Our Palates Change Subconsciously Through the Year From the Warm Summer Months to the Colder Winter Season Leaving You Yearning to Drink Different Styles of Wine?”
  • “My Palate Longs For Bright/ Light White Wines During the Summer.  After Fall Turns Into Winter  I Want to Drink Heavier White Wines and Thick Heavy Red and Even Fortified Wine Around the Holidays.  When the Weather Warms and Turns to Spring the Pattern Starts Again.”

WHERE To DRINK WINE

• PLACES To DRINK WINE
  • Home   |   Tasting Room
  • Winery   |   Industrial Wine Zone
  • Wine Bar   |   Festival
  • Biking Tour

WHEN To DRINK WINE

• Morning/ Afternoon/ Night/ Late Night
• Breakfast/ Lunch/ Dinner
• Anytime

WITH WHOM To DRINK WINE

• PEOPLE To DRINK WINE WITH
  • Family   |   Friends
  • Strangers   |   Yourself

HOW To DRINK WINE

• We as Consumers, Our Choices and Decision.
• Symbolic Social Vehicle That Has Behavioral Norms, Expectation, Manipulation Qualities.
• Wine and the Civilized World Vs. Wine In Un-Civilized.

HOW MUCH To DRINK

• Binge Drinking- Drinking With the Intention of Getting Drunk(Really Drunk) In One Session or Sitting.
• Functioning Alcoholic- Some One Who Properly Maintains a Life, Job and Relationships While Drinking Multiple Times a Week.

• WINE & PHILOSOPHY? “How Much Wine Does it Take to Feel Buzzed? To Get Drunk?”
  • “Two Full Sipes of Wine Give Me the Lightest Possible Buzz.  A Half Glass Will Give Me a Buzz.  Three Glass of Wine Get Me Drunk.  One Full Bottle Gets Me Really Drunk.”

• WINE & PHILOSOPHY? “Is Binge Drinking Wine In the Proper Conditions and Setting Acceptable?”
  • “As Part of a Sensible, Safe and Responsible Wine Tasting Festival or Event Acute Binge Drinking In the Effort to Benefit From Gaining Wine Research is Lightly Accepted.”

THINKING ABOUT AND UNDERSTANDING WINE

• How and Why We Interact With Wine.
• With Wine In Our Lives and In Society and Within Modern and Past Culture.
• How Do People Think About and About Wine Today Compared to Over the Centuries As In the Old World and the 150 Years America Has Been Developing Its Fledgling Wine Culture.
• What is the Current Landscape of the Wine Industry and Where is it Evolving Into In the Future.
• Wine Fall Out of Fashion and In the Void Something Else Fills In Its Place.

“Wine Enhances the A lot of the Things That Are Important In Life…Family, Friends, Romance, Celebrations, Deep Conversations, Relaxing, Feeling Sad.”

• Mans Has an On Going Fascination With Wine. The Ways and Reasons That Single People and Cultures as a Whole Appreciation, Respect, Inspire and Obsess About Wine.
• Consumers Wanting to Become More Aware and Educated About Wine.

HOW To PROMOTE WINE

“Often A Country or Grape Needs to Find Its Spotlight and Someone to Promote It In This Current Culture of Wine.”

WINE RITUALS

RITUAL & WINE- Most of the Significance Events In Human Society/ Culture Are Marked by and In Most Cultures they Involve Wine/ Alcohol Christening of a Ship.

• Toasts- Ritual In Which a Drink (Customarily Champagne) is Taken/ Shared as an Expression of Honor or Goodwill. Sometimes There’s a Verbal Expression Accompanying the Toast. Toast Are Generally Offered at Times of Celebration or Commemoration Such as New Years Eve, Weddings, Birthdays.
  • ~Etymolgy~ Comes From the Literal Practice of Dropping a Piece of Toast In Your Wine.
    • As Far Back as the 1500’s it Was Common to Add a Piece of Spiced Toast to Wine, the Bread Would Generally Improve the Flavor of Poor Wine.
      • Italy– Cin-Cin   |   Germany– Prost   |   Spain– Salud   |   France– Sante
• Cheers- From the Old French Word “Chiere” Which Meant Face or Head.  Over Time it Was Meant “Gladness” and Was Used as a Way to Express Encouragement. Today Its Used to Wish Good Cheer and Good Health.
• Clinking Glasses- This Custom is Said to Avoid Poisoning.  Back In Ancient Times Poisoning Was a Great Way to Murder Someone.  It Was Said That if the Glasses Were Filled to the Brim and Then Clinked Hard a Bit of Wine From Each Glass Would Pour Into the Other. This Gesture Would Mean That You Trust Someone and They Were Not Going to Poison You.
• Transitional Rituals- Birth, Coming of Age, House Warming, graduations Weddings, Promotions, Retirement, Death
• Festival Rituals-
• Habitual Rituals- Getting Off Work, Completing a Task. (Mowing the Lawn)
• Intrinsic Pharmacological Properties- Altered State of Consciousness
• Symbolical Role of Wine- Religion, Sex, Fertility, Status
• Wine as a Status Indicator- Your Choice of Alcohol/ Wine is a significant Indicator of Your Social Status or the Perception of Social Status.

“Sometimes When I Drink Wine I Want Complexity and Sometimes I Want Simplicity.”

• WINE/ ALCOHOL And A COUNTRIES  NATIONAL IDENTITY
  • Certain Drinks Have Become Symbols of a Country.
    • France- Wine
    • Italy- Wine
    • Mexico- Tequila
    • Scotland- Whisky
    • Greece- Ouzo
    • Ireland- Guinness

• There Has Evolved and New Generation of Conscious American Wine Maker. They Are Learning and Adopting to Advanced Viticulture and Viniculture to Compete In the Worlds Market.
• One Trend is a Reaction to a Change or Vacancy of a Previous Trend.
• There is Getting to Be a Lot of Pressure Around Drinking Wine, Nothing Casual About it. It’s Like You Have to Be Always Up to the Task of Properly Breaking Down and Assessing the Wine.

• WINE & PHILOSOPHY? “At What Age Should Be Teach Children to Respect Wine?”
  • “The Drinking Age In America is 21, Europeans Takes a More Cultural Approach and Subject Their Kids to Watered Down Wine at a Young Age.”

FRANCE WINE CULTURE–

ITALIAN WINE CULTURE–

AMERICAN WINE CULTURE–

• WINE & PHILOSOPHY? “Is There Currently a Wine Renaissance Going On In America?”
  • “A Wine Rebirth is Happening In America. I Believe it Started Around 2012  and Will Continue For the Foreseeable Future.  Americans Have Aways Been About the Intoxicatingly and Social Lubricate Factors That Wine Brings. Nowadays People are Sincerely Into the Back-Story of Wine and an Interest In the History and Culture Behind Wine as Well as a Deepening Interest In How Grapes Are Grown and How Wine is Produced.”

The FUTURE WINE CULTURE

With the Start of a New Decade In Wine We In the Wine Industry Will Be Seeing a Change In Wine and Wine Culture.  This Change as Slight as it Might Be Will Be Seen and Felt From the Top, the Grape Grower and the Wine Makers and Make Its Way Down Through Wine Buyer and Seller and Finally to the End Consumer. This Change Will Be Manafest In Different Wine Markets and In Different Ways.  There Are Some of Them.

• WINE WRITING-  Where Has It Been In the Past and Where Will it Go.  Continue to Broaden, For People Getting Into Wine and People Who Now a Great Deal About Wine But Are Looking For More and Different Experiences With Wine.
  • To Share
  • To Sell
  • To Brag
  • To Document

• THE WINE EXPERIENCE- Wine Drinkers/ Consumers/ Professionals Want More Stories and Substance and Less Scores and Tasting Notes.  The Experience Will Be Based More On Seeking a Greater Understanding, Quality of Experience and Intent.
  • People Will Come to Wineries and Tasting Rooms Ready and Looking For a Heightened Experience, Wanting to Engage In Meaningful Wine and Conversations.

• WINE JOBS- Wine Jobs Will Continue to Be Passion Based and Expanding.
  • Wine Blogger
  • Wine Influencer
  • Wine Reviewers/ Critics
  • Wine Growers and Producers

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WHAT IS WINE CULTURE