Jon Atkinson’s journey in the wine industry is a testament to turning a casual interest into a lifelong passion and expertise. As the manager of Wine Time, located on Great Howard Street in Liverpool, Atkinson has cultivated a space that not only sells wine but educates and shares the love of wine with his customers. Having grown up around wine and officially entering the trade in the 1980s, his story reflects a deep appreciation for this complex beverage and a commitment to providing value to his community.

Early Beginnings and a Growing Passion

Atkinson’s entry into the wine trade might have been serendipitous, but his dedication to mastering his craft was anything but accidental. After starting in a role that was tangentially related to wine through a family friend’s business, Jon’s interest and appreciation for wine grew. Supported by formal education and hands-on experience, including trips to various wine regions, Atkinson’s passion for wine blossomed. This foundation laid the groundwork for a career that has spanned decades, transitioning from roles in companies like Oddbins to eventually managing Wine Time, a successor to the beloved Scatchards.

Wine Time: A Hub for Wine Lovers

Under Jon Atkinson’s stewardship, Wine Time has become more than just a wine retailer; it’s a hub for wine lovers seeking quality, variety, and value. With a focus on importing wines from all over the world, the store caters to a loyal customer base that trusts Atkinson’s expertise and recommendations. The rise in interest for enjoying quality wines at home, especially with the increasing costs associated with dining out, has positioned Wine Time as a go-to destination for those looking to elevate their home dining experience. Atkinson’s approach to wine retail emphasizes the compatibility of wine with food and the unique experience that wine drinking offers, from its balanced effects to its diverse flavor profiles.

The Future of Wine in Liverpool

As wine continues to grow in popularity, Jon Atkinson remains at the forefront of the industry, guiding both new and seasoned wine enthusiasts through the ever-evolving world of wine. His story is not just about wine; it’s about the joy of sharing knowledge and the satisfaction of contributing to a community’s cultural and gastronomic landscape. With Wine Time, Atkinson has created a legacy that extends beyond the bottles on the shelves, inspiring a deeper appreciation for wine in Liverpool and beyond.